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In the early 2000s, struggling Canadian airline WestJet looked to Southwest Airlines for inspiration. They used Southwest’s low-cost strategy, adopted single-class seating, simplified fares, and focused on high-demand routes. These changes decreased their costs, increased passenger numbers, and transformed the business model that turned them into a successful player in the Canadian aviation industry.
3 Creative Marketing Strategies to Upgrade Your Brand’s Appeal
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Pavle Marinkovic
Andra Writes
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Aug 28, 2023
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Interesting information!
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Written by Andra Writes562 Followers
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I like writing poems (first on paper, then here), as they make me feel good, in this sad world. Support me: https://andrawrites.medium.com/membership
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